Google AdWords

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AdWords is the premier platform for intent based advertising.

We support AdWords API v201802.

In this article, you’ll find the answers to the following questions:

NOTE: You can create integration only to advetiser (non-manager) accounts.

Creating an Integration

From your Slemma account, head over to the Library page and click the plus button at the bottom right. Select Integration from the submenu.

In the following page, you can find Google AdWords with one of the following ways:

  1. Scroll down and select Google AdWords from the Cloud services list.
  2. Use search to find Google AdWords from the list of Integrations.
  3. Choose Google AdWords using All dropdown list > Marketing.

You’ll see the Integration settings dialog window. You can select the frequency for the automatic updates on the DATA REFRESH tab. Leave this page open for now – we’ll need it to complete the setup.

To get your Customer ID, log into your Google Adwords account. Find your ID at the top right corner of the page.

Enter your Customer ID into Integration settings window.

Login to your Google account and grant Slemma permission to access your Google Adwords data.

After providing your account details, you’ll be able to share the integration with either individuals or the entire Team, rename or remove the integration. To view the options available for the integration, right click it in the list.

You can now create charts and dashboards with your Google AdWords data.

NOTE: You are not able to create or edit datasets based on the Google AdWords integration. To create a chart on this integration, follow the steps below.

Creating a Chart

Click a dataset or integration and select Create dashboard/Create saved chart/Create presentation to start building a chart (please note that presentations are available starting from the Standard Plan).

From the next page, select one of the available AdWords reports as a source for your chart.

NOTENot all Google AdWords metrics and dimensions can be queried together. You can check if a dimension and metric combination is valid from within Google’s documentation from the above link.

Each report contains statistics that are aggregated to a specific level (or levels). For example: The Destination URL report includes all statistics aggregated at the destination URL level, one row per destination URL. The following table shows the list of reports and their key dimensions by which the aggregated data:

Report Dimensions
Account Performance Account
Ad Group Performance Ad Group
Ad Customizers Feed Item ID
Ad Performance Ad
Age Range Performance Age Range
Audience Performance Audience
Automatic Placements Performance Placement
Bid Goal Performance Bid Strategy Name
Budget Performance Budget
Call Metrics Call Details Call source
Campaign Ad Schedule Target Campaign + Ad Schedule
Campaign Location Target Campaign + Location
Campaigns Performance Campaign
Creative Conversion Keyword / Placement
Criteria Performance Ad Group + Criteria Display Name
Destination URL Destination Url
Display Keyword Performance Keyword
Display Topics Performance Topic
Final URL Final Url
Gender Performance Gender
Geo Performance Country/Territory
Keywordless Category Performance Top level categories
First level sub-categories
Second level sub-categories
Keywordless Query Search term
Keywords Performance Keyword
Label Label Name
Paid and Organic Query Query
Parental Status Performance Parental Status
Placeholder Feed Item Item ID
Placeholder Feed placeholder type
Placements Performance Placement
Product Partition Criterion ID
Search Terms Search term
Shared Set Shared Set Name
Shopping Performance Item Id
Top Content Performance Ad Group + Criteria ID
URL Performance URL + Criteria Display Name
User Ad Distance Distance from location extensions
Video Performance Video Title
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