Moz

Estimated reading time: 5 min

Moz is an inbound marketing and marketing analytics software platform. These data sources and templates will help you optimize your web presence. 

In this article, you’ll find the answers to the following questions:

Creating an Integration

To connect your Moz account with Slemma, you need to follow these steps:

  1. Open Moz on the other browser tab and log into your account.
  2. To find your Access ID and Secret Key, go to the https://moz.com/products/mozscape/access page.
  3. Create the connector to your Moz data from Slemma’s side.

Create the connector

From your Slemma account, head over to the Library page and click the plus button at the bottom right. Select Integration from the submenu.

In the following page, you can find Moz with one of the following ways:

  1. Scroll down and select Moz from the list of Integrations.
  2. Use search to find Moz from the list of Integrations.
  3. Choose Moz using All dropdown list > Analytics.

You’ll see the Integration settings dialog window. You can select the frequency for the automatic updates on the DATA REFRESH tab, or set weeks settings on the ADVANCED tab. Leave this page open for now – we’ll need it to complete the setup.

Enter your Access ID and Secret Key. In addition to the Access ID and Secret Key fields, the following fields must be added to this connector’s integration creation options:

  1. Your company site URL.
  2. Competitors sites URLs, which should accept a comma-separated list of competitor sites to be analyzed. No single or double quotes are to be permitted, this list will appear ‘as is’ in request body.

Click OK.

After authorization, you’ll be able to share the integration with either individuals or the entire Team, rename or remove the integration. To view the options available for the integration, right click it in the list.

Creating a Dataset

A dataset is a collection of data in a tabular format that is created on one of the possible data sources. The datasets can be used to create dashboards or individual charts.

To create a dataset, click your Moz integration in the list and select Browse datasets. From the following page, select which data you want to add to use in your charts.

NOTE: Cloud Service Integrations have prebuilt data sets that are not editable.

Click dataset’s name for a description of each dataset.

The anchor-text data source contains information about anchor text for inbound links.The number of metrics available depends on the type of your access to Mozscape API (paid vs free).

Dimensions

  1. Target – Target (this URL, subdomain or root domain)
  2. Type Anchor Text – Type of the anchor text (term or phrase)
  3. Term or Phrase – The anchor text term or phrase

Metrics

  1. Internal Pages Linking – The number of internal pages on a root domain linking to the target URL with this term or phrase
  2. Internal Subdomains Linking – The number of subdomains on the same root domain with at least one link to the target URL containing this term or phrase
  3. External Pages Linking – The number of external pages linking to the target URL containing this term or phrase
  4. External Subdomains Linking – The number of external subdomains with at least one link to the target URL containing this term or phrase
  5. External Root Domains Linking – The number of external root domains with at least one link to the target URL containing this term or phrase
  6. Internal MozRank Passed – The amount of MozRank passed over all internal links with this term or phrase (on a normalized 10-point scale)
  7. External MozRank Passed – The amount of MozRank passed over all external links with this term or phrase (on a normalized 10-point scale)
  8. Number of Records

The url-metrics data source contains information about your company URL and set of competitors URL’s you specify. The number of metrics available depends on the type of your access to Mozscape API (paid vs free).

Dimensions

  1. Title Page – The title of the page, if available
  2. Canonical URL – The canonical form of the URL
  3. Subdomain – The subdomain of the URL (for example, blog.slemma.com)
  4. Root Domain – The root domain of the URL (for example, slemma.com)
  5. Time Last Crawled (URL) – The time and date on which Mozscape last crawled the URL
  6. HTTP Status – The HTTP status code recorded by Mozscape for this URL, if available
  7. Facebook Account
  8. Twitter Handle
  9. Google+ Account
  10. Email Address
  11. Language Subdomain
  12. HTTP Status (Spam Crawl) – HTTP status code of the spam crawl
  13. Time Last Crawled (Subdomain) – Epoch time when the subdomain was last crawled

Metrics

  1. External Equity-Passing Links – The number of external equity links to the URL
  2. External Equity-Passing Links – The number of external equity links to the subdomain of the URL
  3. External Equity-Passing Links – The number of external equity links to the root domain of the URL
  4. Total Equity-Passing Links – The number of equity links (internal or external) to the URL
  5. Subdomains Linking – The number of subdomains with any pages linking to the URL
  6. Root Domains Linking – The number of root domains with any pages linking to the URL
  7. Total Links – The number of links (equity or nonequity or not, internal or external) to the URL
  8. Subdomain Linking – The number of subdomains with any pages linking to the subdomain of the URL
  9. Root Domain Linking – The number of root domains with any pages linking to the root domain of the URL
  10. MozRank (10-Point Score) – The MozRank of the URL, in normalized 10-point score
  11. MozRank (10-Point Score) – The MozRank of the URL’s subdomain, in normalized 10-point score
  12. MozRank (10-Point Score) – The MozRank of the URL’s root domain, in normalized 10-point score
  13. MozTrust (10-Point Score) – The MozTrust of the URL, in normalized 10-point score
  14. MozTrust (10-Point Score) – The MozTrust of the subdomain of the URL, in normalized 10-point score
  15. MozTrust (10-Point Score) – The MozTrust of the root domain of the URL, in normalized 10-point score
  16. MozRank: Ex. Equity Links (10-Point Score) – The fraction of the URL’s MozRank derived solely from external links, in normalized 10-point score
  17. MozRank: Ex. Equity (10-Digit Score) – The fraction, derived solely from external links, of the composite MozRank of all pages on the URL’s subdomain, in normalized 10-digit score
  18. MozRank: Ex. Equity (10-Digit Score) – The fraction, derived solely from external links, of the composite MozRank of all pages on the URL’s root domain, in normalized 10-digit score
  19. MozRank: Subdomain Combined (10-Point Score) – The combined MozRank of all pages on the root domain, in normalized 10-point score
  20. MozRank Combined (10-Point Score) – The combined MozRank of all pages on the subdomain, in normalized 10-point score
  21. Spam Score – Spam score for the page’s subdomain
  22. Total Links – The total number of links (including internal and nofollow links) to the subdomain of the URL
  23. Total Links – The total number of links, including internal and nofollow links, to the root domain of the URL
  24. Root Domains Linking – The number of root domains with at least one link to the subdomain of the URL
  25. Page Authority – A normalized 100-point score representing the likelihood of a page to rank well in search engine results
  26. Domain Authority – A normalized 100-point score representing the likelihood of a domain to rank well in search engine results
  27. External Links – The number of external links to the URL, including nofollowed links
  28. External Links – The number of external links to the subdomain, including nofollowed links
  29. External Links – The number of external links to the root domain, including nofollowed links
  30. Linking C Blocks – The number of links from the same C class IP addresses
  31. Number of Records

Templates

  1. MozRank by Canonical URL’s
  2. Page Authority vs Domain Authority
  3. Total External Links by Canonical URL’s

Creating a Chart

Click a dataset or integration and select Create dashboard/Create chart/Create presentation to start building a chart (please note that presentations are available starting from the Standard Plan).

From the next page, you can choose to create your own chart from scratch, or you can apply one of the templates we created.

  • If you choose to build a new chart from scratch (“Blank” option), the Chart designer will open. Go here to learn how to create a chart in the Chart editor.
  • If you choose a template, a new chart will be added to a dashboard/saved chart/presentation (depending on the way you start the chart creation).
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