Twitter

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With Slemma, you can build a custom Twitter dashboard that gives you the insights you need to make quick marketing decisions. Create key Twitter targets and measure your performance in a real-time social media dashboard.

In this article, you’ll find the answers to the following questions:

Creating an Integration

To create an integration, head over to the Library tab (your home page) and click the plus button at the bottom right. Select Integration from the submenu.

From the next page, you can find Twitter with one of the following ways:

  1. Scroll down and select Twitter from the list of integrations;
  2. Use search icon from the top right corner of the window;
  3. Open the All dropdown and select Marketing.

Click the integration.

You’ll see the Integration settings dialog window. You can select the frequency for the automatic updates on the DATA REFRESH tab, or set weeks settings on the ADVANCED tab. 

Enter up to 10 logins separated by comma to the first field, so you can compare the statistics  in the Users Search dataset (you can leave it blank – in this case, it’ll be auto filled with your @screen_name). 

Enter a tweet or a hashtag  to the second field (you can leave it blank – in this case, it’ll be auto filled with your @screen_name). This information will be used in the Tweet Search dataset.

Click OK to continue.

You’ll be directed to a page to sign in. Login to your Twitter account.

After authorization, the integration will be created and it will appear in your account in the list of objects. Now you are able to share the integration with either individuals or the entire Team, rename or remove the integration. To view the options available for the integration, right click it in the list.

Creating a Dataset

A dataset is a collection of data in a tabular format that is created on one of the possible data sources. The datasets can be used to create dashboards or individual charts.

To create a dataset, click your Twitter integration in the list and select Create dataset.

Cloud Service Integrations have prebuilt data sets that are not editable.

Click dataset’s name for a description of each dataset.

Home Tweets

This data source contains a collection of the most recent Tweets and retweets posted by your user account and the users they follow.

Up to 800 tweets are obtainable on the home timeline.

Dimensions

  1. Tweet Created – UTC time when this Tweet was created
  2. Text – The actual text of the status update
  3. User Name – The name of the user
  4. Screen Name – The screen name, handle, or alias of this user
  5. User Location – The user-defined location for this account’s profile
  6. User Language – The BCP 47 code for the user’s self-declared user interface language
  7. Is Translator – When true, indicates that the user is a participant in Twitter’s translator community
  8. User Created – The UTC datetime that the user account was created on Twitter
  9. Tweet Country – When present, indicates that the tweet is associated (but not necessarily originating from) a Place
  10. Favorited – Indicates whether this Tweet has been liked by the authenticating user
  11. Retweeted – Indicates whether this Tweet has been retweeted by the authenticating user
  12. HashTags – Hashtags which have been parsed out of the Tweet text
  13. Mentions – The other Twitter users mentioned in the text of the Tweet

Measures

  1. Retweets Count – Number of times this Tweet has been retweeted
  2. Favorites Count – Indicates approximately how many times this Tweet has been liked by Twitter users
  3. Mentions Count – The number of mentions of other Twitter users in the text of the Tweet
  4. Tweets Count – Tweets Count

Templates

  1. Top 10 Twitter Users by Number of Tweets Count (last 30 days) – Compare the total number of home tweets for up to 10 Twitter users.
  2. Top 10 User Location by Number of Home Tweets Count – Compare the total number of home tweets for up to 10 user location.

User Tweets

This data source contains a collections of the most recent Tweets and retweets posted by the user account and users of your choice.

Returns up to 3,200 of a user’s most recent Tweets (for each user).

Dimensions

  1. Tweet Created – UTC time when this Tweet was created
  2. Text – The actual text of the status update
  3. User Name – The name of the user
  4. Screen Name – The screen name, handle, or alias of this user
  5. User Location – The user-defined location for this account’s profile
  6. User Language – The BCP 47 code for the user’s self-declared user interface language
  7. Is Translator – When true, indicates that the user is a participant in Twitter’s translator community
  8. User Created – The UTC datetime that the user account was created on Twitter
  9. Tweet Country – When present, indicates that the tweet is associated (but not necessarily originating from) a Place
  10. Favorited – Indicates whether this Tweet has been liked by the authenticating user
  11. Retweeted – Indicates whether this Tweet has been retweeted by the authenticating user
  12. HashTags – Hashtags which have been parsed out of the Tweet text
  13. Mentions – The other Twitter users mentioned in the text of the Tweet
  14. Tweet Type – The type of tweet. Possible values: retweet – a reposted tweet which appear in your feed as a retweet, reply – a tweet created in reply to someone’s tweet, tweet – a regular tweet/post

Measures

  1. Retweets Count – Number of times this Tweet has been retweeted
  2. Favorites Count – Indicates approximately how many times this Tweet has been liked by Twitter users
  3. Mentions Count – The number of mentions of other Twitter users in the text of the Tweet
  4. Tweets Count – Tweets Count

Templates

  1. Amplification Rate over the last 30 days – View the rate at which Twitter users share your tweets by day. Amplification is calculated as the number of retweets’s per tweet.
  2. Engagement over the last 30 days – View your engagement metrics by day including retweets, mentions, and favorites.
  3. Number of Tweets over the last 30 days – View the total number of tweets you’ve sent by day.
  4. Top 10 Tweets by Number of Retweets (last 30 days) – Compare the top ten tweets by number of retweets over the last 30 days.

Users Search

This data source contains information about public users on Twitter based off your chosen accounts.

Dimensions

  1. User Name – The name of the user
  2. Screen Name – The screen name, handle, or alias of this user
  3. User Location – The user-defined location for this account’s profile
  4. User Language – The BCP 47 code for the user’s self-declared user interface language
  5. Is Translator – When true, indicates that the user is a participant in Twitter’s translator community
  6. User Created – The UTC datetime that the user account was created on Twitter

Measures

  1. Followers Count – The number of followers this account currently has. Under certain conditions of duress, this field will temporarily indicate “0.”
  2. Friends Count – The number of users this account is following (AKA their “followings”). Under certain conditions of duress, this field will temporarily indicate “0.”
  3. Listed Count – The number of public lists that this user is a member of
  4. Favourites Count – The number of tweets this user has favorited in the account’s lifetime.
  5. Statuses Count – The number of tweets (including retweets) issued by the user
  6. Users Count – Users Count

Templates

  1. Competitor Activity – Track the number of followers, favorites, friends, tweets and lists your competitor’s Twitter account has and compare it to your Twitter.

Tweets Search

This data source contains the latest tweets that was found based off your choice.

The Twitter Search API searches against a sampling of recent Tweets published in the past 7 days.

Dimensions

  1. Tweet Created – UTC time when this Tweet was created
  2. Text – The actual text of the status update
  3. User Name – The name of the user
  4. Screen Name – The screen name, handle, or alias of this user
  5. Tweet Location – The tweet location
  6. User Language – The BCP 47 code for the user’s self-declared user interface language
  7. Is Translator – When true, indicates that the user is a participant in Twitter’s translator community
  8. User Created – The UTC datetime that the user account was created on Twitter
  9. Tweet Country – When present, indicates that the tweet is associated (but not necessarily originating from) a Place
  10. Favorited – Indicates whether this Tweet has been liked by the authenticating user
  11. Retweeted – Indicates whether this Tweet has been retweeted by the authenticating user
  12. HashTags – Hashtags which have been parsed out of the Tweet text
  13. Mentions – The other Twitter users mentioned in the text of the Tweet

Measures

  1. Retweets Count – Number of times this Tweet has been retweeted
  2. Favorites Count – Indicates approximately how many times this Tweet has been liked by Twitter users
  3. Mentions Count – The number of mentions of other Twitter users in the text of the Tweet
  4. Tweets Count – Tweets Count

Templates

  1. Number of mentions for tweets found – Compare the number of mentions by tweets.

Mentions

This data source contains the 20 most recent mentions (Tweets containing a user’s @screen_name)

Dimensions

  1. Tweet Created – UTC time when this Tweet was created
  2. Text – The actual text of the status update
  3. User Name – The name of the user
  4. Screen Name – The screen name, handle, or alias of this user
  5. User Location – The user-defined location for this account’s profile
  6. User Language – The BCP 47 code for the user’s self-declared user interface language
  7. Is Translator – When true, indicates that the user is a participant in Twitter’s translator community
  8. User Created – The UTC datetime that the user account was created on Twitter
  9. Tweet Country – When present, indicates that the tweet is associated (but not necessarily originating from) a Place
  10. Favorited – Indicates whether this Tweet has been liked by the authenticating user
  11. Retweeted – Indicates whether this Tweet has been retweeted by the authenticating user
  12. HashTags – Hashtags which have been parsed out of the Tweet text

Measures

  1. Retweets Count – Number of times this Tweet has been retweeted
  2. Favorites Count – Indicates approximately how many times this Tweet has been liked by Twitter users
  3. Tweets Count – Tweets Count

Templates

  1. Twitter Mentions – Keep the conversations going by tracking your recent Twitter mentions.

Creating a Chart

Click a dataset or integration and select Create dashboard/Create chart/Create presentation to start building a chart (please note that presentations are available starting from the Standard Plan).

From the next page, you can choose to create your own chart from scratch, or you can apply one of the templates we created.

  • If you choose to build a new chart from scratch (“Blank” option), the Chart designer will open. Go here to learn how to create a chart in the Chart designer.
  • If you choose a template, a new chart will be added to a dashboard/saved chart/presentation (depending on the way you start the chart creation).
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